Google's Pixel 10 series is making serious waves in the smartphone market, and the numbers finally back that up. September marked Google's highest-ever monthly smartphone sales in the US, according to Counterpoint Research. US Pixel sales jumped 28% year over year, as reported by Counterpoint. Even more striking, Google's share of the $600-plus segment has grown from almost nothing three years ago to more than 6%, based on industry data. No small feat.
This is not just another product launch victory. It signals a shift in how people see Google's hardware, and how the company methodically fixed the gaps that left the Pixel 6 Pro stranded in premium territory back in 2022.
Where does Google go from here?
After climbing from 0.1% to more than 6% of premium share, the next challenge is staying power. Premium sales are essentially doubling year over year and Google now sits firmly in the global top five, according to market research. The AI first approach has proven it can run with the hardware heavyweights.
The momentum looks built to last, not a sugar high. The Pixel 10 lineup feels planned, four distinct models with consistent AI features and a clear value story around long support.
That seven year software commitment should keep the flywheel spinning, especially for buyers who fear fast obsolescence. Pair it with AI that keeps improving through updates, based on their support commitment, and you get a phone that ages gracefully instead of just getting by.
Bottom line, Google pulled off one of the sharpest turnarounds in recent smartphone history, moving from premium obscurity to serious contender in three years. Pixel 10 is the payoff of that strategy, not just catching a wave but reshaping what people expect from a phone. Can they keep it up? I think so, and the numbers say they are on the right track.
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