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Google Is Testing a Redesign for Play Store App Listings

Mar 9, 2018 03:02 AM
Google Maps app displayed on a smartphone with a sunset and traffic signal in the background.

Google updates the Play Store periodically, but the changes are usually subtle. A recent server-side update, however, is shaking things up quite a bit.

In past versions, app installation pages have had images or videos at the top of the page to give app developers a chance to set themselves apart. The new redesign, which appears to be rolling out to only a limited set of users for the time being, makes these pages a lot more uniform.

Screenshot of the Inbox by Gmail app page on a mobile device, featuring download stats and ratings.

Old interface.

Google Is Testing a Redesign for Play Store App Listings

New redesign.

Screenshot of the Inbox by Gmail app page on a mobile device, featuring download stats and ratings.

Old interface.

Google Is Testing a Redesign for Play Store App Listings

New redesign.

Interestingly, app listings now display information differently depending on whether or not you've installed the app. Before you install an application, videos, screenshots, app descriptions, and user reviews are at the top. But after you've installed the app, the "What's New" section comes first, followed by a card inviting you to rate the app and developer contact info.

WhatsApp Messenger app download page on Google Play Store

New design before installing an app.

WhatsApp Messenger app page on Google Play Store

New design after installing an app.

WhatsApp Messenger app download page on Google Play Store

New design before installing an app.

WhatsApp Messenger app page on Google Play Store

New design after installing an app.

This "reactive" design attempts to highlight the information you might need at a given time. Before installing an app, you'll be able to read up on it and view screenshots. After installing the app, it's now easier to see changelogs, rate the app, or contact the developer if you have any issues.

Scrolling through an app listing before installing the app (left) and after (right).

Scrolling through an app listing before installing the app (left) and after (right).

Aside from the reordering, the biggest change is the action bar at the top of the screen. Instead of the visually-rich media headers of past Play Store revisions, it's now a plain white bar with a search button, back arrow, and overflow menu. The "Install" button is significantly bigger now as well, perhaps in an attempt to draw your eye and get you to pull the trigger on installing the app.

In all, it's a fairly radical redesign as far as these things go. There's no word on when this new design will hit the masses, but it appears to be a server-side update, so it's just a matter of waiting. The rest of the Play Store remains unchanged, but you can see more of the app listing redesign in the screenshot gallery below.

Facebook app page on Google Play Store showcasing ratings and screenshots.
Google Is Testing a Redesign for Play Store App Listings
Google Is Testing a Redesign for Play Store App Listings
Facebook app page on Google Play Store showcasing ratings and screenshots.
Google Is Testing a Redesign for Play Store App Listings
Google Is Testing a Redesign for Play Store App Listings

Cover image and screenshots by Dallas Thomas/Gadget Hacks

The next big software update for iPhone is coming sometime in April and will include a Food section in Apple News+, an easy-to-miss new Ambient Music app, Priority Notifications thanks to Apple Intelligence, and updates to apps like Mail, Photos, Podcasts, and Safari. See what else is coming to your iPhone with the iOS 18.4 update.

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